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JLAW Services
We are more than just a marketing and advertising firm. We empower clients to grow their companies by streamlining various business processes and needs.
Business Services
One of the biggest things working against most small business owners and entrepreneurs is that it’s hard to see your business from the perspective of your customers and prospects. This is where JLAW can play a valuable role.
We can come into your business and view things from an outsider’s perspective, which makes it easier for us to spot potential problems and opportunities that aren’t so obvious to you. From this perspective, we will analyze where your business currently is and what it will take to get your business where you want it to go.
Traditional Media
With the heavy emphasis by many marketers on digital media strategies and techniques, business owners sometimes forget that tried-and-true traditional media vehicles remain just as important today as they’ve always been, if not more so.
JLAW brings decades of experience and expertise to help clients effectively implement such traditional media vehicles as Yellow Pages advertising, television, radio, print and billboards.
Digital Media
Marketing and advertising opportunities abound for small businesses in today’s online world, with consumers seeking out information on the internet via tablets, mobile phones, smart watches, and more. JLaw has been a leader in helping local Northeast Ohio businesses tap into the power of the latest innovative digital media. Through your website and cross-device promotion, we help you reach customers where they are as they search.
Search Optimization
Marketing is the process of identifying, attracting and keeping customers. To do so, you need to let customers know who you are, what you do and what’s in it for them. Search Engine Marketing (SEM) is the same thing, except that your “customers” are the search engines like Google, Bing and Yahoo. You have to let them know you exist, what you do and where to find you. This process is guided more by principles than by rules. It’s a dance, an evolutionary process that’s governed by many factors.
Graphic Design
“Image is everything,” Andre Aggasi famously stated in the 1980s camera commercial. Well, guess what? It was true then and still is today! Yet access to a computer tempts many to design their own logo and letterhead. The very survival of a small business could ride on image so it’s important that small businesses turn to a professional for their graphic design work.
JLAW’s graphic designers are experienced in all different types of media, including both print and online.